A Better Research Support Experience

Qualitative Research

According to the QRCA (www.qrca.org) qualitative research is defined as research designed to reveal a target audience’s range of behavior and the perceptions that drive it with reference to specific topics or issues. It uses in-depth studies of small groups of people to guide and support the construction of hypotheses. The results of qualitative research are descriptive rather than predictive.

Facility-based

  • Focus Group
  • IDI/TDI

Ethnography/Immersion

  • In-home
  • In-store
  • In-office

Online

  • Blog
  • Vlog
  • Immersion
  • Bulletin board
  • MROC
  • Webcam assisted