A Better Research Support Experience

Case Studies

Sample project concepts…a peek into what NDR can do for you

Traditional Qualitative…IDI’s for packaging decisions:

A researcher is challenged to help a manufacturer determine which of three new package design concepts will appeal best to consumers on the store shelf. The researcher engages NDR to provide 20 feet of gondola shelving and work from manufacturer images to supply and accurately place product on the shelving for testing using an IDI format.

NDR provides…

  • Research venue
  • Project management
  • Recruiting
  • Authentic retail gondola shelving
  • Test product
  • Support staffing

Traditional Qualitative with Online…project pre-work via the web

The research requires respondents to complete a journal prior to the focus group sessions. To assure absolute and timely completion of the task, NDR employs the use of an online platform and monitors respondent activity in the weeks preceding the project.

NDR provides…

  • Research venue
  • Project management
  • Recruiting
  • Technology platform
  • Journal completion oversight

Ethnography…immersion in the home:

A researcher needs to observe the use of a kitchen product in the home setting at a number of geographically-dispersed Chicago locations over several days.

NDR provides…

  • Project management
  • Recruiting
  • Project packets
  • Driving service
  • On-the-go lunches
  • Incentive

Online quantitative…on-site taste testing using online for data collection:

A beverage manufacturer wants to compare their product to the competition via a longevity taste test with dozens of respondents for two weeks of consecutive testing events. Respondent data was collected via an online survey tool.

NDR provides…

  • Research venue
  • Project management
  • Recruiting
  • Refrigeration facilities
  • Product monitoring
  • Testing supplies
  • IT support and workstations
  • Support staffing

Hybrid…qual/quant using dial technology:

A personal care manufacturer wants to test a number of ad concepts using audience response as an initial quantitative screening method followed by focus groups for more in-depth discovery.

NDR provides…

  • Research venue
  • Project management
  • Recruiting
  • Audience response technology
  • Support staffing